New research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI. Here are 5 reasons why measuring social media’s impact is so hard and what you can do about it.
Every year in March the tech world descends upon our humble little hometown here in Austin for SXSW. The conference, and corresponding festival, is undoubtedly one of the tentpole events for the tech industry, one in which agendas are set, trends are initiated, and the “next big thing” gets launched.